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BRAND
GUYS
2021.2 Visual Identity
Guided by Mara Martha
b riefing
This project consisted of building my own brand that would show how I position myself as a designer and how I relate to the profession. To create creative paths, it took a process of self-discovery that involved making mental maps, semantic panels and a general search for values and the most striking aspects of my personality.
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creative paths
type of graphics
The font I used to base my logo was Source Sans Pro. I made this choice because it is a common font. As it is the first open source font created by Adobe, it was downloaded and used by millions of people, I believe that giving it my own formats and characteristics simply made perfect sense, I see design as a great exercise in resignification and adding this factor to it made perfect sense.
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soon end?
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