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SAINT LUIS
NESTLÉ
2021.2 Packaging Redesign
Guided by Claudia Weber
Members Caio Mendes and Stella Sendai
briefing
The São Luís brand was famous between the 60s and 80s and was intended to be fun and talk to the Brazilian family, but it lost this quality with consecutive redesigns and for a long period of time in which it was no longer manufactured.
previous versions
The objective is to redesign the packaging for two different types of biscuits, cornstarch and chocolate-flavored wafers , in such a way that a standard could be established for the rest of a product line.
children and adults who previously consumed the brand
time of consumption for breakfast and afternoon snack
Graphic project
packaging should give off a fun and playful air,
the colors of the original packaging must be maintained
To generate a unique look, the redesign of the packaging would use the cookies themselves to refer to hand gestures and give a fun and unique look compared to other packaging that normally does not make use of this creative resource.
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